THE QUESTION EVERY TURF INSTALLER FACES

Where's Next Month's Work Coming From?

If you install artificial turf in the Southwest or Texas, this is for you.

HappyLocal
01

Where Do Your Leads
Come From Today?

Most turf businesses depend on three unreliable channels.

🤝

Referrals

Great when they come. But you can't scale them. You can't tell your best customer "send me 5 more this month."

🔍

Yelp / Google

You're competing against every installer in town. The leads are price-shopping 3 or 4 companies at once.

📋

Thumbtack / Angi

You pay $30 to $50 per lead for people who half the time don't pick up the phone.

02

The Feast-or-Famine Cycle

Good months, you're slammed. Slow months, you're wondering what happened.

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug

You can't hire. You can't plan. You can't invest in a second crew if you don't know what next quarter looks like.

03
THE OPPORTUNITY

The Southwest Turf Market
Is Exploding

↗ 340%
Increase in "artificial turf" searches since 2019
$4B+
U.S. synthetic turf market by 2028
67%
Of SW homeowners considering water-saving landscaping
Search demand is up. Water restrictions are tightening. Buyers are ready.
04

The Demand Is There.
Most Installers Are Invisible.

The gap between market demand and installer visibility is where jobs get lost.

Most Installers

  • No online ads running
  • No funnel to capture leads
  • Generic website (if any)
  • Waiting for the phone to ring
  • Competing on price alone
VS

Top 2-3 Installers

  • Running targeted social ads
  • Showing up in homeowner feeds
  • Stunning before-and-after photos
  • Pipeline is full and predictable
  • Choosing their jobs
05
THE SYSTEM

The Water Savings
Calculator Funnel

A proven system that turns homeowner curiosity into qualified leads.

📱

Targeted Ad

Right homeowners, right neighborhoods, right interests

🧮

Calculator

Homeowner sees real water savings for their yard

📋

Lead Captured

Name, phone, email, yard size, city

🏡

You Close

Follow up, quote, install, get paid

06
THE SECRET WEAPON

When Homeowners See the Savings,
Something Clicks

💧 Water Savings Calculator

2,400
$185
Phoenix, AZ
Your Estimated Annual Savings
$1,847
Based on local water rates and average turf water reduction

They go from "maybe someday" to "I need a quote." That's the shift.

07
YOUR SIDE OF IT

Three Steps. That's It.

01

We Launch Your Ads

Targeted campaigns on Facebook and Instagram, aimed at the right homeowners in your service area.

02

Leads Come to You

Pre-qualified homeowners who already understand the value of turf. Name, phone, email, yard details.

03

You Close and Install

Follow up, give the quote, transform the yard. We keep the pipeline flowing while you do what you do best.

08
THE MATH

Conservative Numbers.
Real Revenue.

20
Leads / Month
×
25%
Close Rate
=
5
New Jobs
×
$8K
Avg Job Value
$40,000
Monthly Revenue from Advertising

Your investment: $2K to $4K/month management + ad spend. That's an 8x to 10x return, conservatively.

09

How Does This Stack Up?

Not all lead sources are created equal.

Referrals SEO Thumbtack HappyLocal
Speed to Results Unpredictable 6-12 months Immediate 7-10 days
Lead Quality High High Low-Medium High
Volume Control None Limited Some Full
Cost per Lead $0 (but limited) Varies $30-$50 $15-$30
Scalable No Slowly Somewhat Yes
Pre-Qualified Varies Varies No Yes
10

What You Get

Everything handled. You focus on installs.

Done-for-You Advertising

Strategy, creative, targeting, optimization. You never open Ads Manager.

Water Savings Calculator Funnel

Custom-built for your market, your branding, your service area.

Weekly Reports You Can Read

How many leads. What they cost. What's working. Plain English.

Dedicated Account Manager

Someone who knows turf and picks up the phone. Not a ticket system.

Pet-Friendly Yard Campaigns

Visual-heavy before/after ads targeting one of the highest-converting audiences.

Your Time Back

Stop worrying about where the next job comes from. Focus on growing your business.

11
CHOOSE YOUR PLAN

Simple Pricing. Real Results.

Starter
$2,000/mo
+ $1K-$2K ad spend
15-25 leads/month
  • Facebook + Instagram ads
  • Water Savings Calculator Funnel
  • 2 ad campaigns running
  • 2 new ad sets/month
  • Monthly performance report
  • Email support (24hr response)
Best for solo operators or small crews
Dominate
$4,000/mo
+ $4K-$8K ad spend
40-80+ leads/month
  • Everything in Growth
  • Unlimited campaigns
  • Google Ads integration
  • Multi-location targeting
  • Video ad production support
  • Bi-weekly strategy calls
  • Priority same-day support
  • Quarterly business review
Best for multi-crew operations ready to dominate

Month-to-month. No long-term contracts. One-time $500 setup fee (waived with 3-month commitment).

12

What Installers Are Saying

"

[Testimonial placeholder: Results-focused quote about lead volume and predictability. Mention specific numbers if possible.]

JR
[Client Name] [Company Name], [City, State]
"

[Testimonial placeholder: Quote about quality of leads from the Water Savings Calculator. Mention how leads were more qualified than other sources.]

MK
[Client Name] [Company Name], [City, State]
"

[Testimonial placeholder: Quote about ROI and how the math works. Mention investment vs. revenue.]

DT
[Client Name] [Company Name], [City, State]
"

[Testimonial placeholder: Quote about the experience of working with the team. Mention responsiveness and industry knowledge.]

SL
[Client Name] [Company Name], [City, State]

Testimonials will be added as pilot clients provide results and feedback.

13
NEXT STEP

Book Your Free
Strategy Call

15 minutes. We'll look at your market, your competition, and show you a realistic lead projection. No contract. No commitment. Just a conversation.

Book Your Free Call
happylocal.co/turf
No long-term contract
Free market analysis
Custom lead projection
14

Common Questions

How fast will I see results?

Most clients get their first leads within 7 to 10 days. Positive ROI typically happens within the first 30 to 45 days if you're following up on leads promptly.

What if the leads aren't good quality?

Our Water Savings Calculator pre-qualifies leads before they reach you. These are homeowners who've already done the math and submitted their info. If quality dips, we adjust targeting immediately.

Why not just run my own ads?

You can. Most installers who try waste $500 to $2,000 before giving up. Wrong targeting, creative that doesn't convert, no funnel. We've already built the system. You're paying for the shortcut.

Can I pause if I get too busy?

Yes. If you're booked out, we can pause campaigns and pick back up when you're ready. No penalty.

15
happylocal.co/turf

More leads. Less guesswork.

Book Your Free Strategy Call
16